BORAL
HIPPIE CEMENT TRUCKS


Client: Boral
Work: Barrel Redesign

To promote Boral’s new fleet of natural gas powered trucks, we turned the concrete agitators into ‘hippie trucks’. This was a first at the time and required bespoke skins to apply the artwork to the barrels.

Agency: Brave, Sydney
Creative Director: Yanni Pounartzis
Copywriter: Annika Johansson
Art Director: Guy Collins
Account Supervisor: Sue Walsh
Illustrator: Karl Kwashy