HEINEKEN
LONG NECK


Client: Heineken Australia 
Work: Poster, Print

To launch the new long neck Heineken bottles, we created an idea by asking a simple question: ‘Who would appreciate long necks?’. People without necks of course.

To reflect the premium nature of Heineken, we created a campaign that featured stylish people with out necks.

Agency: Leo Burnett Sydney, Australia
Creative Team: Yanni Pounartzis, Jason Williams
Photographer: Andreas Smetena